29th July 2023
3 must-have features for E-commerce websites.
by Jia and Huang
Introduction.
E-commerce boom is here to stay, so why not make the most of it? Taking inspiration from some of our favorite E-commerce sites, here are BruCon design's top 3 must-have features for any online store.
1. High-quality photography.
When it comes to e-commerce, visual presentation plays a pivotal role in conveying a brand’s quality to its customers, with nearly half of us judging a store’s credibility based on the image quality and visual design of their website. And considering that 93% of online shoppers say they rely on product images to make their final purchase decision, your product shots are a major conversion factor.
Our tips:
Capture a few different angles, play around with lighting and make sure your product is in focus! If in doubt, hire a professional.
2. Product reviews.
According to a study by Spiegel Research Centre, nearly all of us who shop online read reviews before making a purchase. We’re also 3x more likely to buy a product that has been reviewed, compared to a product with no reviews at all. If you don’t have product reviews on your site, your customers will go looking for them. Don’t give your customers a reason to leave your website; display your product reviews right alongside your products.
While it can be tempting to curate your product reviews and only show the best, this can actually work against you. Products with an average star rating of 4.7 – 5.0 are less likely to be purchased than those in the 4.2 – 4.7 range, which suggests that customers are less likely to trust the integrity of the review process if all reviews are extremely positive.
Our tips:
Add star ratings and reviews to your product pages – and ensure your post-purchase communications ask your customer for a product review!
3. Easy path to purchase.
The purchase process should be made as easy as possible by removing all potential barriers. Your call to action should catch the eye, making it easy to find and compelling to click. Stick to short, urgent wording – Buy Now or Add to Bag – and ensure the button color has sufficient contrast with its surroundings.
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But it’s not just about the Buy button. On average, 69% of all e-commerce visitors abandon their shopping baskets before completing the checkout process. A large chunk of these abandonments is inevitable. Many users who add items to their basket are still exploring their options, and aren’t ready to buy. But of those remaining, who have the purchase intent but abandon before paying, 43% cite complicated checkout processes as the reason.
Our tips:
Allow shoppers to check out as a guest, remove or collapse your non-essential form fields and offer a variety of payment options.
Conclusion.
As you can see, there are many ways to build a long-lasting relationship with your customers online. By putting more thought into the user experience and building trust, E-commerce businesses can boost loyalty (which translates into higher revenue).
Get in touch with our team today to see how we can transform your online store!
Interested in working with BruCon designs? Drop us a line at info@bruconn.com
We are a Creative Information Technology and Digital Design Agency based in London, specializing in Creative Web Design, Web Development, Branding and Digital Marketing.
We are also WordPress Content Management System experts.